THE ARMORY + TORC
When we heard we won the bid to produce and shoot TV programming featuring 900HP race trucks that jump 200 feet through the air while racing at speeds over 100MPH, we grabbed our cameras and hit road as fast as the trucks themselves
REBRANDING TORC
TORC: the Nation’s premiere Off Road Truck Racing series came to The Armory seeking a brand overhaul. Every touchpoint was refreshed with a heavy focus on mobile, social media, digital and content. The result of these efforts was seen via an exponential increase in event attendance, TV viewership, social media conversation volume and content consumption.
TORC + DISCOVERY
TV PRODUCTION FOR BROADCAST
HIGH INTENSITY TV
The Armory delivered dozens of 30min, 60min and 90min shows to Fox Sports, NBC Sports, Velocity and Discovery. From HD Production Trucks to Reality TV production crews of 50 or more, The Armory produced hundreds of hours of television programming for TORC.
HIGH INTENSITY TV
The Armory delivered dozens of 30min, 60min and 90min shows to Fox Sports, NBC Sports, Velocity and Discovery. From HD Production Trucks to Reality TV production crews of 50 or more, The Armory produced hundreds of hours of television programming for TORC.
GO PRO & TORC
GO PRO SPOT FOR TORC
CREATING THE EVENT
Producing events for crowds as large as 50,000 creates checklists a mile long. The Armory handled complete event production handling every facet including design, promotion, media, ticketing, security, licensing, catering, hospitality, pyrotechnics, and overall show management.